What is Online Marketing?

Online Marketing is both the art and science of attracting web visitors to your website in order to sell something of value. 

Online marketing can be achieved through techniques such as Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), Content Marketing, and Social Media Marketing (SMM). Of these approaches to attracting website traffic, SEO and PPC (through Google AdWords) is the most widely used methods to date. 

An Online Marketing Company that is specialized in these techniques will be able to use the various methods outlined above in order to build a solid foundation of web traffic that’s both sustaining and scalable, while saving you money in the long run. Most online marketing companies specialize in one approach such as social media or paid advertising, but rarely in all forms of web traffic attraction. Therefore, it’s important to consider several different online marketing companies in order to assist you in building a holistic digital marketing plan that helps your website attract the most relevant web traffic, at an affordable price.